The fundamentals and practice of marketing (Record no. 13430)

MARC details
000 -LEADER
fixed length control field 00455 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750609974
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst , John
245 ## - TITLE STATEMENT
Title The fundamentals and practice of marketing
250 ## - EDITION STATEMENT
Edition statement 03rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1978
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth-Heinemann
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Dimensions 27 cm.
Extent viii,324 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT OF DISTRIBUTION
Topical term or geographic name as entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 15/02/1997   658.8WIL 22082 24/06/2015 3246.00 24/06/2015 Sheduled Reference