Understanding the consumer (Record no. 17880)

MARC details
000 -LEADER
fixed length control field 00432 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333660633
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Statt , David A.
245 ## - TITLE STATEMENT
Title Understanding the consumer
Remainder of title a psychological approch
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1997
Place of publication, distribution, etc Houndmils
Name of publisher, distributor, etc Macmillan
Date of manufacture 1997
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xvi,332 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BEHAVIOR
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element CONSUMER PSYCHOLOGY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 19/05/1998   658.8342STA 16133 24/06/2015 2492.43 24/06/2015 Sheduled Reference