Marketing (Record no. 24987)

MARC details
000 -LEADER
fixed length control field 00490 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395962447
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb , Sally
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title concepts and strategies
250 ## - EDITION STATEMENT
Edition statement 04th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2001
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Houghton Mifflin
Date of manufacture 2001
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent xx,876 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING-PHILOSOPHY AND THEORY
Topical term or geographic name as entry element MANAGMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin , Lyndon ;Pride , William M. ;Ferrell , O.C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 06/09/2001   658.8001MAR 37824 24/06/2015 3908.25 24/06/2015 Sheduled Reference