Optimal database marketing (Record no. 26828)

MARC details
000 -LEADER
fixed length control field 00565 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761923578
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number DRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Drozdenko , Ronald G.
245 ## - TITLE STATEMENT
Title Optimal database marketing
Remainder of title strategy, development, and data mining
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2002
Place of publication, distribution, etc London
Name of publisher, distributor, etc Sage Publication
Date of manufacture 2002
300 ## - PHYSICAL DESCRIPTION
Dimensions 26 cm.
Extent xxii,398 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ELECTRONIC COMMERCE
Topical term or geographic name as entry element DATABASE MARKETING
Topical term or geographic name as entry element MARKETING CHANNELS-DATABASE
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Drake , Perry D.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepub.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 22/01/2003   658.84DRO 39818 24/06/2015 6154.50 24/06/2015 Sheduled Reference