Fables fashions and facts about advertising (Record no. 28962)

MARC details
000 -LEADER
fixed length control field 00449 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761927999
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones , John Philip
245 ## - TITLE STATEMENT
Title Fables fashions and facts about advertising
Remainder of title a study of 28 enduring myths
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Place of publication, distribution, etc California
Name of publisher, distributor, etc Sage
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Dimensions 23 cm.
Extent xvii,310 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepublication.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 13/06/2006   659.1JON 47066 24/06/2015 38.95 24/06/2015 Sheduled Reference