Effective advertising (Record no. 28967)

MARC details
000 -LEADER
fixed length control field 00456 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178293706
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tellis , Gerard J.
245 ## - TITLE STATEMENT
Title Effective advertising
Remainder of title understanding when, how, and why advertising works
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent [x],201 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.indiasage.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 13/06/2006   659.1TEL 47090 24/06/2015 6.70 24/06/2015 Sheduled Reference