Essentials of marketing (Record no. 30940)

MARC details
000 -LEADER
fixed length control field 00552 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072935899
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault , William D.
245 ## - TITLE STATEMENT
Title Essentials of marketing
Remainder of title a global-managerial approach
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1979
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 2006
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
Extent xl,636 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element DISTRIBUTION MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy , E.Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Main Library Main Library Reference Section 13/05/2008 1 658.8PER 78959 11/03/2020 10/03/2020 24/06/2015 Sheduled Reference