Basic marketing (Record no. 32317)

MARC details
000 -LEADER
fixed length control field 00456 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256025339
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy , E. Jerome
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title a managerial approach
250 ## - EDITION STATEMENT
Edition statement 07th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1960
Place of publication, distribution, etc Illinois
Name of publisher, distributor, etc Richard D.Irwin
Date of manufacture 1981
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xix,762 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element DISTRIBUTION - MANAGEMENT
Topical term or geographic name as entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 16/03/2010   658.8MCC 94435 16/03/2010 0.00 16/03/2010 Sheduled Reference
        Main Library Main Library Lending Section 27/07/2011   658.8MCC 94316 27/07/2011 0.00 27/07/2011 Lending Books