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Strategic marketing management (Record no. 41520)

MARC details
000 -LEADER
fixed length control field	00517 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8176490709
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4012
Item number	WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wilson , Richard M.S.
245 ## - TITLE STATEMENT
Title	Strategic marketing management
Remainder of title	planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement	02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	1999
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Viva Books
Date of manufacture	2005
300 ## - PHYSICAL DESCRIPTION
Dimensions	28 cm.
Extent	xx,827 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	the marketing series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	STRATEGIC MANAGEMENT

Topical term or geographic name as entry element	MANAGEMENT,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gilligan , Colin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Books

Holdings
Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Date checked out
Main Library	Main Library	Reference Section	08/08/2011		658.4012WIL	27344	08/08/2011	0.00	08/08/2011	Sheduled Reference
Main Library	Main Library	Lending Section	08/08/2011		658.4012WIL	35957	08/08/2011	1240.00	08/08/2011	Lending Books
Main Library	Main Library	Lending Section	08/08/2011		658.4012WIL	40012	08/08/2011	1170.00	08/08/2011	Lending Books
Main Library	Main Library	Lending Section	08/08/2011	1	658.4012WIL	76491	22/03/2024	1485.00	08/08/2011	Lending Books	14/03/2024