Marketing Research (Record no. 51376)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00616 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190507b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8007 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra , Naresh K. |
| 9 (RLIN) | 71445 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | an Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 07th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of manufacture | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 28 cm. |
| Extent | 968 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management - RESEARCHES |
| 9 (RLIN) | 71446 |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 71447 |
| Topical term or geographic name as entry element | Marketing Research - Orientation |
| 9 (RLIN) | 71448 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash , Satyabhusan |
| 9 (RLIN) | 71449 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Sheduled Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/05/2019 | 2337.00 | 658.8007 MAL | 124811 | 07/05/2019 | 07/05/2019 | Sheduled Reference | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/05/2019 | 2337.00 | 1 | 658.8007 MAL | 124812 | 26/08/2019 | 07/05/2019 | Lending Books | 20/08/2019 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/05/2019 | 2337.00 | 658.8007 MAL | 124813 | 07/05/2019 | 07/05/2019 | Lending Books | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/05/2019 | 2337.00 | 1 | 658.8007 MAL | 124814 | 03/09/2019 | 07/05/2019 | Lending Books | 20/08/2019 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/05/2019 | 2337.00 | 658.8007 MAL | 124815 | 07/05/2019 | 07/05/2019 | Lending Books |