Impact of Consumer Ethnocentrism,Belief About Foreign Products and Quality Consciousness on Product Evaluation and Willingness to Buy With Special Reference to the Buying Behavior of Sri Lanka Consumers

By: Material type: TextTextLanguage: English Language Publication details: Rajarata University of Sri Lanka - Mihintale Faculty of Management Studies 2014 2014Description: 102 p. 27 cmSubject(s): DDC classification:
  • 658.834 ROD
Item type: Permanent Reference Books
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