TY  - GEN
AU  - Wilmshurst , John
TI  - The fundamentals and practice of marketing
SN  - 0750609974
U1  - 658.8 
PY  - 1978///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MARKETING
ER  -