TY  - GEN
AU  - Chee , Harold
AU  - Harris , Rod
TI  - Global marketing strategy
SN  - 0273623486
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Financial Times Management
KW  - MARKETING
KW  - MARKETING STRATEGY
KW  - GLOBAL MARKETING
UR  - www.ftmanagement.com
ER  -