TY  - GEN
AU  - Doyle , Peter
TI  - Marketing management and strategy
SN  - 0132626394
U1  - 658.4012 
PY  - 1994///
CY  - London
PB  - Prentice- Hall
KW  - MANAGEMENT
KW  - STRATEGIC MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -