TY  - GEN
AU  - Gupta , Vaswar Das
TI  - Marketing mantra: the real story of direct marketing in India
SN  - 8120314379
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MARKETING
KW  - MANAGEMENT
ER  -