TY  - GEN
AU  - Evans , Martin J.
AU  - Moutinho , Luiz ;Raaij , W. Fred Van
TI  - Applied consumer behaviour
SN  - 0201565013
U1  - 658.8342 
PY  - 1996///
CY  - Harlow
PB  - Addison-Wesley Publishing
KW  - CONSUMER BEHAVIOUR
KW  - MANAGEMENT
KW  - CONSUMER PSYCHOLOGY
UR  - http://www.awi-he.com
ER  -