TY  - GEN
AU  - Dibb , Sally
AU  - Simkin , Lyndon ;Pride , William M. ;Ferrell , O.C.
TI  - Marketing: concepts and strategies
SN  - 0395962447
U1  - 658.8001 
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - MARKETING-PHILOSOPHY AND THEORY
KW  - MANAGMENT
ER  -