TY  - GEN
AU  - Piercy , Nigel
TI  - Market-led strategic change: transforming the process of going to market
SN  - 0750632852
U1  - 658.8 
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING-STRATEGIC
KW  - MANAGEMENT
UR  - http://www.bh.com
ER  -