TY  - GEN
AU  - Bowersox , Donald J.
AU  - Cooper , M. Bixby
TI  - Strategic marketing channel management
SN  - 0070067570
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - MANAGEMENT
KW  - STRATEGIC MARKETING
KW  - MARKETING STRATERGY
KW  - MARKETING CHANNELS
ER  -