TY  - GEN
AU  - Bodian , Nat G.
TI  - Direct marketing rules of thumb: 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
SN  - 007113297X
U1  - 658.84 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
ER  -