TY  - GEN
AU  - Kapferer , Jean-Noel
TI  - Strategic brand mangement: creating and sustaining brand equity long term
SN  - 8175541091
U1  - 658.4012 
PY  - 1992///
CY  - New Delhi
PB  - Kogan Page
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
ER  -