TY  - GEN
AU  - Jones , John Philip
TI  - Fables fashions and facts about advertising: a study of 28 enduring myths
SN  - 0761927999
U1  - 659.1 
PY  - 2004///
CY  - California
PB  - Sage
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - www.sagepublication.com
ER  -