TY - GEN AU - Arnould , Eric AU - Price , Linda ;Zinkhan , George TI - Consumers SN - 0256133603 U1 - 658.8342 PY - 2002/// CY - Boston PB - McGraw-Hill KW - CONSUMER BEHAVIOR KW - MANAGEMENT KW - CONSUMER PSYCHOLOGY UR - http://www.mhhe.com ER -