TY  - GEN
AU  - Perreault , william D.
AU  - McCarthy , E.Jerome
TI  - Basic marketing: a global-management approach
SN  - 0070620180
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
KW  - CD
ER  -