TY  - GEN
AU  - Loudon , David L.
AU  - Bitta , Albert J.Della
TI  - Consumer behavior: concepts and applications
SN  - 0070473811
U1  - 658.8342 
PY  - 1979///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
UR  - www.tatamcgrawhill.com
ER  -