TY  - GEN
AU  - Malhotra , Naresh K.
TI  - Marketing research : an applied orientation
SN  - 9788120330443
U1  - 658.8007 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MARKETING MANAGEMENT - RESEARCHES
KW  - MANAGEMENT
UR  - www.phindia.com
ER  -