TY  - GEN
AU  - Lee , Kiefer
AU  - Carter , Steve
TI  - Global marketing management: changes,challenges, and new strategies
SN  - 9780195682151
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - Oxford University Press
KW  - MANAGEMENT
KW  - MARKETING
UR  - www.oup.com/uk/booksites
ER  -