TY  - GEN
AU  - Darymple , Douglas J.
AU  - Parsons , Leonard J.
TI  - Marketing management: text and cases
SN  - 9814126217
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - John Wiley
KW  - MARKETING
KW  - MANAGEMENT
KW  - DISTRIBUTION-MANAGEMENT
ER  -