TY  - GEN
AU  - McCarthy , E. Jerome 
TI  - Basic marketing : a managerial approach
SN  - 0256025339
U1  - 658.8 
PY  - 1960///
CY  - Illinois
PB  - Richard D.Irwin
KW  - MANAGEMENT
KW  - DISTRIBUTION - MANAGEMENT
KW  - MARKETING
ER  -