TY  - GEN
AU  - Wilson , Richard M.S.
AU  - Gilligan , Colin
TI  - Strategic marketing management: planning, implementation and control
SN  - 8176490709
U1  - 658.4012 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
ER  -