TY  - GEN
AU  - Imbriale , Robert
TI  - Mortivational marketing
SN  - 9780470116357
U1  - 658.8342 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley
KW  - Consumer Behavior
KW  - Consumer Psychology
KW  - Marketing
KW  - Management
ER  -