TY - GEN AU - Malhotra , Naresh K. AU - Dash , Satyabhusan TI - Marketing Research : an Applied Orientation SN - 9789332555693 U1 - 658.8007 PY - 2019/// CY - New Delhi PB - Pearson Education KW - Marketing Management - RESEARCHES KW - Management KW - Marketing Research - Orientation ER -