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1. Sheduled Reference
Marketing managment a strategic approach with a global orientation by
  • Boyd , Harper W
  • Walker , Orville C. ;Larreche , Jean-Claude
Edition: 03rd ed.
Language:
Publication details: Boston Irwin McGraw-Hill 1998 1998
Availability: Items available for loan: Main Library (4)Collection, call number: 658.8BOY, ...
2. Lending Books
Marketing challenges cases and exercises by
  • Lovelock , Christopher H
  • Weinberg , Charles B
Series: mcgraw-Hill series in marketin
Edition: 03rd ed.
Language:
Publication details: New York McGraw-Hill 1985 1993
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8LOV, ...
3. Sheduled Reference
Strategic marketing channel management by
  • Bowersox , Donald J
  • Cooper , M. Bixby
Language:
Publication details: New York McGraw-Hill 1992 1992
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8BOW, ...
4. Lending Books
Schaum s outline of theory and problems of marketing by
  • Holtje , Herbert F
Series: Schaum s outline series
Language:
Publication details: New York McGraw-Hill 1981 1981
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8HOL.
5. Sheduled Reference
Internet exercises to accompany Marketing by
  • Etzel , Michael J
  • Walker , Bruce J. ;Stanton , William J
Edition: 11th ed.
Language:
Publication details: Boston McGraw-Hill 1999 1999
Availability: Items available for loan: Main Library (3)Collection, call number: 658ETZ, ...
6. Sheduled Reference
Basic marketing a global-management approach by
  • Perreault , william D
  • McCarthy , E.Jerome
Edition: 15th ed.
Language: English Language
Publication details: New Delhi Tata McGraw-Hill 2006 2006
Availability: Items available for loan: Main Library (6)Collection, call number: 658.8PER, ...
7. Lending Books
Fundamentals of marketing by
  • Stanton , William J
  • Etzel , Michael J. ;Walker , Bruce J
Edition: 10th ed.
Language:
Publication details: New York McGraw Hill 1964 1994
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8STA, ...
8. Lending Books
Fundamentals of marketing by
  • Stanton , William J
  • Etzel , Michael J. ;Walker , Bruce J
Edition: 09th ed
Language:
Publication details: New York McGraw Hill 1964 1991
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8STA, ...
9. Sheduled Reference
International marketing by
  • Cateora , Philip R
  • Graham , John L
Edition: 13th ed.
Language:
Publication details: New York McGraw Hill 2007 2007
Availability: Items available for loan: Main Library (2)Collection, call number: 658.84CAT, ...
10. Lending Books
Relationship selling by
  • Johnston , Mark W
  • Marshall , Greg W
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New York McGraw-Hill 2008 2008
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.85 JOH.
11. Lending Books
Services Marketing Integrating Customer Focus Across the Firm by
  • Zeithami , Valarie A
  • Bitner , Mary Jo
  • Gremler , Dwayne D
  • Pandit , Ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Chennai McGraw Hill 2018 2018
Availability: Items available for loan: Main Library (2)Collection, call number: Lending Collection 658.8 SER, ...
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