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21. Sheduled Reference
Strategic marketing channel management by
  • Bowersox , Donald J
  • Cooper , M. Bixby
Language:
Publication details: New York McGraw-Hill 1992 1992
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8BOW, ...
22. Sheduled Reference
Principles and practice of marketing by
  • Jobber , David
Edition: 02nd ed.
Language:
Publication details: London McGraw-Hill 1998 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8001JOB.
23. Sheduled Reference
Marketing management strategies and programs by
  • Guiltinan , Joseph P
  • Paul , Gordon W. ;Madden , Thomas J
Edition: 06th ed.
Language:
Publication details: New York McGraw-Hill 1982 1997
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8GUI, ...
24. Lending Books
Schaum s outline of theory and problems of marketing by
  • Holtje , Herbert F
Series: Schaum s outline series
Language:
Publication details: New York McGraw-Hill 1981 1981
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8HOL.
25. Sheduled Reference
Marketing management text and cases by
  • Quelch , John A
  • Dolan , Robert J. ;Kosnik , Thomas J
Language:
Publication details: New York McGraw-Hill 1993 1993
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8QUE.
26. Sheduled Reference
Global marketing foreign entry, local marketing, and global management by
  • Johansson , Johny K
Language:
Publication details: Boston Irwin McGraw Hill 1997 1997
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848JOH.
27. Sheduled Reference
Internet exercises to accompany Marketing by
  • Etzel , Michael J
  • Walker , Bruce J. ;Stanton , William J
Edition: 11th ed.
Language:
Publication details: Boston McGraw-Hill 1999 1999
Availability: Items available for loan: Main Library (3)Collection, call number: 658ETZ, ...
28. Sheduled Reference
Basic marketing a global-management approach by
  • Perreault , william D
  • McCarthy , E.Jerome
Edition: 15th ed.
Language: English Language
Publication details: New Delhi Tata McGraw-Hill 2006 2006
Availability: Items available for loan: Main Library (6)Collection, call number: 658.8PER, ...
29. Sheduled Reference
Services marketing integrating customer focus across the firm by
  • Zeithaml , Valarie A
  • Bitner , Mary Jo
Edition: 03rd ed.
Language:
Publication details: New Delhi Tata McGraw-Hill 1996 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8ZEI.
30. Sheduled Reference
Essentials of marketing a global-managerial approach by
  • Perreault , William D
  • McCarthy , E.Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Language:
Publication details: New York McGraw-Hill 1979 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8PER.
31. Sheduled Reference
Marketing strategy a decision-ficused approach by
  • Walker , Orville C
  • Mullins , John W. ;Boyd , Haper W. ;Larreche , Jean-Claude
Edition: 05th ed.
Language:
Publication details: New Delhi Tata McGraw-Hill 1992 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8MAR.
32. Sheduled Reference
The customer response management handbook by
  • Richard , Darlene D
Series: building, rebuilding and improving uour results
Language:
Publication details: New Delhi Tata McGraw-Hill 2002 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812RIC.
33. Lending Books
Fundamentals of marketing by
  • Stanton , William J
  • Etzel , Michael J. ;Walker , Bruce J
Edition: 10th ed.
Language:
Publication details: New York McGraw Hill 1964 1994
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8STA, ...
34. Lending Books
Fundamentals of marketing by
  • Stanton , William J
  • Etzel , Michael J. ;Walker , Bruce J
Edition: 09th ed
Language:
Publication details: New York McGraw Hill 1964 1991
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8STA, ...
35. Sheduled Reference
strategic marketing by
  • Cravens , David W
Series: marketing series
Edition: 06th ed.
Language:
Publication details: Boston McGraw Hill 1982 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802CRA.
36. Sheduled Reference
International marketing by
  • Cateora , Philip R
  • Graham , John L
Edition: 13th ed.
Language:
Publication details: New York McGraw Hill 2007 2007
Availability: Items available for loan: Main Library (2)Collection, call number: 658.84CAT, ...
37. Sheduled Reference
Basic marketing A marketing strategy planning approach by
  • Perreault , William D
  • Cannon , Joseph P
  • McCarthy , Jerome E
Language:
Publication details: New York McGraw-Hill 2008 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8PER.
38. Sheduled Reference
Marketing by
  • Grewal , Dhruv
  • Levy , Michael
Publication details: Boston McGraw-Hill 2008 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8GRE.
39. Lending Books
Relationship selling by
  • Johnston , Mark W
  • Marshall , Greg W
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New York McGraw-Hill 2008 2008
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.85 JOH.
40. Lending Books
Services Marketing Integrating Customer Focus Across the Firm by
  • Zeithami , Valarie A
  • Bitner , Mary Jo
  • Gremler , Dwayne D
  • Pandit , Ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Chennai McGraw Hill 2018 2018
Availability: Items available for loan: Main Library (2)Collection, call number: Lending Collection 658.8 SER, ...
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