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1. Sheduled Reference
Consumer behavior and managerial decision making by
Edition: 02nd ed.
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Publication details: New Delhi Prentice Hall 2002 2003
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Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342KAR.
2. Sheduled Reference
Consumer behavior and culture consequences for global marketing and advertising by
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Publication details: California Sage 2004 2004
Online resources:
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342MOO.