| 000 | 00455 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0750609974 | ||
| 041 | _aEn | ||
| 082 |
_a658.8 _bWIL |
||
| 100 | _aWilmshurst , John | ||
| 245 | _aThe fundamentals and practice of marketing | ||
| 250 | _a03rd ed. | ||
| 260 |
_c1978 _aOxford _bButterworth-Heinemann _g1999 |
||
| 300 |
_c27 cm. _aviii,324 p. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aMANAGEMENT OF DISTRIBUTION | ||
| 650 | _aMARKETING | ||
| 942 | _cSR | ||
| 999 |
_c13430 _d14977 |
||