| 000 | 00565 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0761923578 | ||
| 041 | _aEn | ||
| 082 |
_a658.84 _bDRO |
||
| 100 | _aDrozdenko , Ronald G. | ||
| 245 |
_aOptimal database marketing _bstrategy, development, and data mining |
||
| 260 |
_c2002 _aLondon _bSage Publication _g2002 |
||
| 300 |
_c26 cm. _axxii,398 p. |
||
| 650 | _aELECTRONIC COMMERCE | ||
| 650 | _aDATABASE MARKETING | ||
| 650 | _aMARKETING CHANNELS-DATABASE | ||
| 650 | _aMANAGEMENT | ||
| 700 | _aDrake , Perry D. | ||
| 856 | _uwww.sagepub.com | ||
| 942 | _cSR | ||
| 999 |
_c26828 _d28375 |
||