000 | 00552 a2200205 4500 | ||
---|---|---|---|
020 | _a9780072935899 | ||
041 | _aEn | ||
082 |
_a658.8 _bPER |
||
100 | _aPerreault , William D. | ||
245 |
_aEssentials of marketing _ba global-managerial approach |
||
250 | _a10th ed. | ||
260 |
_c1979 _aNew York _bMcGraw-Hill _g2006 |
||
300 |
_c25 cm. _axl,636 p. |
||
440 | _aMcGraw-Hill/Irwin series in marketing | ||
650 | _aMARKETING | ||
650 | _aMANAGEMENT | ||
650 | _aDISTRIBUTION MANAGEMENT | ||
700 | _aMcCarthy , E.Jerome | ||
942 | _cSR | ||
999 |
_c30940 _d32487 |