000 00552 a2200205 4500
020 _a9780072935899
041 _aEn
082 _a658.8
_bPER
100 _aPerreault , William D.
245 _aEssentials of marketing
_ba global-managerial approach
250 _a10th ed.
260 _c1979
_aNew York
_bMcGraw-Hill
_g2006
300 _c25 cm.
_axl,636 p.
440 _aMcGraw-Hill/Irwin series in marketing
650 _aMARKETING
650 _aMANAGEMENT
650 _aDISTRIBUTION MANAGEMENT
700 _aMcCarthy , E.Jerome
942 _cSR
999 _c30940
_d32487