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| 041 | _aEn | ||
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_a658.8342 _bMOS |
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| 100 | _aMoskowitz , Howard R. | ||
| 245 |
_aSelling blue elephants _bhow to make great products that people want before they even know they want them |
||
| 260 |
_c2007 _aNew Delhi _bPearson Education _g2007 |
||
| 300 |
_bill. _c23 cm. _axvi,252 p. |
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| 650 | _aMARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aCONSUMER PSYCHOLOGY | ||
| 700 | _aGofman , Alex | ||
| 856 | _uwww.whartonsp.com | ||
| 942 | _cSR | ||
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_c31436 _d32983 |
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