From brand vision to brand evaluvation
De Chernatony , Leslie
From brand vision to brand evaluvation strategically building and sustaining brands - Oxford Butterworth Heinemann 2001 - xv,293 p. Illustration 23 cm.
0750646144
MANAGEMENT-DISTRIBUTION
MANAGEMENT
,MARKETING
658.8 / CHE
From brand vision to brand evaluvation strategically building and sustaining brands - Oxford Butterworth Heinemann 2001 - xv,293 p. Illustration 23 cm.
0750646144
MANAGEMENT-DISTRIBUTION
MANAGEMENT
,MARKETING
658.8 / CHE