From brand vision to brand evaluvation (Record no. 27215)

MARC details
000 -LEADER
fixed length control field 00523 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750646144
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony , Leslie
245 ## - TITLE STATEMENT
Title From brand vision to brand evaluvation
Remainder of title strategically building and sustaining brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2001
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth Heinemann
Date of manufacture 2001
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 23 cm.
Extent xv,293 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT-DISTRIBUTION
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element ,MARKETING
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.bh.com/marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 19/04/2004   658.8CHE 39961 24/06/2015 1255.00 24/06/2015 Sheduled Reference