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Strategic brand mangement

Kapferer , Jean-Noel

Strategic brand mangement creating and sustaining brand equity long term - 02nd ed. - New Delhi Kogan Page 1992 - 443 p. 24 cm.

ISBN: 8175541091

Subjects--Topical Terms:
STRATEGIC MANAGEMENT
MANAGEMENT

Dewey Class. No.: 658.4012 / KAP

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