Strategic brand mangement (Record no. 27326)

MARC details
000 -LEADER
fixed length control field 00447 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175541091
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer , Jean-Noel
245 ## - TITLE STATEMENT
Title Strategic brand mangement
Remainder of title creating and sustaining brand equity long term
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1992
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of manufacture 2000
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent 443 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 10/06/2004   658.4012KAP 42378 24/06/2015 987.50 24/06/2015 Sheduled Reference