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Selling blue elephants

Moskowitz , Howard R.

Selling blue elephants how to make great products that people want before they even know they want them - New Delhi Pearson Education 2007 - xvi,252 p. Illustration 23 cm.

ISBN: 8131713741

Subjects--Topical Terms:
MARKETING
MANAGEMENT
CONSUMER PSYCHOLOGY

Dewey Class. No.: 658.8342 / MOS

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