Selling blue elephants (Record no. 31436)

MARC details
000 -LEADER
fixed length control field 00560 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131713741
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number MOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moskowitz , Howard R.
245 ## - TITLE STATEMENT
Title Selling blue elephants
Remainder of title how to make great products that people want before they even know they want them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2007
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 23 cm.
Extent xvi,252 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element CONSUMER PSYCHOLOGY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gofman , Alex
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.whartonsp.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 20/01/2009   658.8342MOS 79201 24/06/2015 1646.70 24/06/2015 Sheduled Reference